Estimating the percentage of crypto users who will engage with additional services (like liquidity pools, staking, and referral rewards) after being onboarded through pass keys and receiving a free airdrop via gamification can vary significantly based on multiple factors. While I can’t provide exact numbers, I can help outline a reasonable approach to make these estimations.
Estimation Framework
Initial User Engagement
1. – Typical Engagement Rate: In many crypto projects, about 30-50% of new users may engage with secondary services if they receive a gamified onboarding experience, like an airdrop.
Engagement with Services
2. – Liquidity Pools & Staking: Among these users, around 20-30% may directly participate in liquidity pools or staking, influenced by the incentives provided (e.g., rewards for participation).
– Referral Programs: If the referral rewards are compelling, approximately 10-20% of users might refer a friend.
Referrals from Airdrop Users
3. – If users have been well-engaged through gamification, you might estimate that – About 15-25% of those who engage in services might refer friends to the platform.
Example Calculation
Let’s consider a hypothetical scenario:
– Total New Users Engaging: Assume 40% of new users engage.
– Users Participating in Services: 25% of those (from the engagement pool) participate in liquidity pools & staking.
– Referrals Based on Participation: 20% of the users who participate in services refer a friend.
Sample Distribution
– **Total Onboarded Users**: 100,000
– **Engaged Users**: 40% of 100,000 = 40,000
– **Participating in Services**: 25% of 40,000 = 10,000
– **Referring Friends**: 20% of 10,000 = 2,000
Summary of Estimates
Engagement with Additional Services: 25% (or 10,000 users)
Referral Activity: 20% of participants (or 2,000 users)
Conclusion
Based on such estimation frameworks and example calculations, you could predict:
– Around **40%** of users engaging with additional services from the airdrop.
– About **20%** of these engaging users may refer friends.
These numbers can be adjusted based on market research, your specific incentivization strategies, or previous engagement metrics from similar campaigns. Consider conducting user surveys or analyzing data from initial campaigns to refine these estimates further.
Visualisation Charts
https://claude.site/artifacts/398a5627-4bc0-4be8-be4a-e244f6727f38
https://claude.site/artifacts/e14a8574-c28a-4c06-b8d4-4c25a3f7bd56
Resources
Here are some reputable sources and research papers that can help provide backing for the data and estimates related to crypto user engagement, liquidity pools, staking, and referral programs.
1. Chainalysis Reports:
– Chainalysis publishes annual reports and studies on cryptocurrency usage, trends, and user engagement metrics, which can provide insights into user behaviors in the crypto space.
– Website: [Chainalysis](https://www.chainalysis.com)
2. Messari Research:
– Messari offers detailed market research and analysis on various crypto assets, along with user behavior studies that detail engagement in services like staking or liquidity pools.
– Website: [Messari](https://messari.io/)
3. Statista:
– Statista provides statistics and studies related to the cryptocurrency market. It includes data on user demographics, engagement, and platform usage, which can support your estimates.
– Website: [Statista Cryptocurrency](https://www.statista.com/topics/2430/cryptocurrency/)
4. DappRadar:
– DappRadar tracks decentralized applications and their usage stats, including liquidity pools and staking platforms. Their reports can give insights into user engagement in these areas.
– Website: [DappRadar](https://dappradar.com/)
5. Research Papers on Crypto Behavior:
– Academic papers on user behaviors in cryptocurrency can provide detailed insights. Platforms like Google Scholar and SSRN may have relevant titles examining user engagement, behavioral economics in crypto, and the effectiveness of referral programs.
– Website: [Google Scholar](https://scholar.google.com)
6. CoinGecko:
– CoinGecko provides market data, including user engagement statistics for different platforms and services within the crypto ecosystem, particularly regarding liquidity pools and staking.
– Website: [CoinGecko](https://www.coingecko.com)
7. Community Engagement Studies:
– Look for surveys from blogs or forums like the Ethereum Foundation or Bitcoin Talk, which often conduct user surveys related to participation and referral activities.
8. GitHub and Project Whitepapers:
– Specific crypto projects often publish whitepapers outlining their findings on user behavior and engagement. They can be a good source for metrics on referral systems and user participation.
Using these resources will help you substantiate your estimates and provide a stronger foundation for your analysis of crypto user engagement and behavior.